Last updated: 24 October 2026
1. Introduction
IQ K9 ACADEMY LTD (“IQ K9 Academy”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, protect and share personal information when you visit our website, contact us, enquire about our services, become a client, participate in our dog training and behaviour services, or choose to receive marketing communications from us.
We aim to handle your information responsibly and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy laws.
Please read this policy carefully to understand how we handle your personal information and the rights available to you.
2. Who we are
The company responsible for deciding how your personal information is used is:
Company name: IQ K9 ACADEMY LTD
Company number: 17502760
Website: https://iqk9academy.com
Email: info@iqk9academy.co.uk
Registered office:
Kln Accountancy Services Limited
Unit 1-2 Basford House
Derby Road
Heanor
United Kingdom
DE75 7QL
You can contact us at info@iqk9academy.co.uk if you have questions about this policy or how we handle your personal information.
3. What personal information we collect
The information we collect depends on how you interact with us and the services you use.
3.1 Website enquiries
If you contact us through our website, we may collect:
- Your name.
- Your email address.
- Your telephone number, if provided.
- The contents of your message.
- Information about your enquiry and the services you are interested in.
- Any other information you choose to provide.
Our contact form may allow you to enter a free-text message. Please avoid including sensitive personal information unless it is necessary for your enquiry.
3.2 Client and dog information
If you decide to proceed with our services, we may ask you to complete our client agreement, training consent and acknowledgement of risks form through Tally.
Depending on the information you provide, we may collect:
- Your name and contact details.
- Your dog’s name, breed, age and other relevant details.
- Your dog’s medical, behavioural and training history.
- Relevant veterinary information.
- Vaccination and parasite-related information.
- Brucella canis status, where relevant.
- Emergency contact details.
- Information needed to assess your dog’s training requirements and welfare.
- Your agreement to our client terms and acknowledgement of risks.
- Your training consent and electronic signature or other record of agreement.
- Your preferences and permissions regarding promotional photographs and videos.
We use this information to understand your dog’s needs, plan suitable training, communicate with you, manage foreseeable risks and provide our services responsibly.
Please ensure that the information you provide is accurate and tell us about any relevant changes.
3.3 Photographs and videos
We may take photographs or videos of dogs during training sessions or other activities. These may sometimes include their owners or other identifiable people.
Where an identifiable person appears in an image or video, it may constitute personal information.
We may wish to use photographs and videos to promote our services, demonstrate our work or share training-related content on our website and social media channels.
Where appropriate, we will seek and record permission for promotional use. Promotional photography and video permission is intended to be optional and separate from agreeing to receive our services.
You can contact us if you have questions about the use of an image or wish to withdraw permission for future promotional use.
We will consider such requests in accordance with applicable law. Withdrawal of permission may not make it possible to retrieve material that has already been printed, distributed or shared by third parties.
3.4 Technical information
When you visit our website, certain technical information may be collected automatically, depending on the website’s configuration.
This may include:
- Your IP address.
- Browser type and version.
- Device and operating system information.
- Pages visited and interactions with the website.
- Dates and times of visits.
- Information collected through cookies or similar technologies.
The exact information collected will depend on the tools and services installed on the website. We will review and update this section once the redesigned website’s configuration has been confirmed.
4. How we use your information
We may use personal information for the following purposes.
Responding to enquiries: To answer questions, respond to messages, discuss our services and communicate with prospective clients.
Providing our services: To understand your requirements, assess your dog’s needs, plan training, maintain appropriate records and deliver our dog training and behaviour services.
Managing agreements and consent: To record client agreements, training consent, acknowledgement of risks and permissions for promotional photographs or videos.
Supporting safety and animal welfare: To understand relevant veterinary, medical or behavioural information about your dog, manage foreseeable risks and respond appropriately to welfare concerns or emergencies.
Communicating with clients: To contact you about appointments, training arrangements, service changes and other administrative matters relating to your enquiry or engagement with us.
Maintaining business records: To manage our business, maintain appropriate records, handle complaints or disputes and meet applicable legal, insurance and record-keeping requirements.
Sending marketing communications: If you actively sign up, to send occasional newsletters, service updates and promotional emails about IQ K9 Academy.
Maintaining and improving our website: Where appropriate, to maintain website security, understand website performance and improve the visitor experience.
We will only use personal information where we have an appropriate lawful basis and will handle it in a way that is consistent with the purposes explained in this policy.
5. Our lawful bases for processing information
Data protection law requires us to have a lawful basis for processing personal information. The appropriate basis depends on the purpose and circumstances.
We may rely on the following lawful bases:
Contract and steps before entering into a contract
We may process information where necessary to respond to your request to use our services, arrange training or fulfil our contractual obligations.
Legitimate interests
We may process information where necessary for our legitimate business interests, provided these interests are not overridden by your rights and freedoms.
Examples may include responding to enquiries, managing client relationships, maintaining appropriate records, protecting our business and improving our services.
Where we rely on legitimate interests, we will consider the impact on your privacy and ensure that our use of information is proportionate.
Legal obligation
We may process or retain information where necessary to comply with applicable legal obligations.
Consent
We may rely on your consent where appropriate, including for optional marketing communications and promotional use of identifiable photographs or videos where consent is the appropriate lawful basis.
Where processing relies on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Vital interests and other applicable lawful grounds
In exceptional circumstances, we may need to process or share relevant information to protect someone’s life or address an emergency.
The appropriate lawful basis will depend on the circumstances.
Where information about a person’s health or another specially protected category of personal information is involved, an additional legal condition may be required. We will identify the appropriate conditions where relevant.
6. How we collect information
We may collect personal information:
- Directly from you through our website contact form.
- When you email or telephone us.
- Through our Tally client agreement and consent form.
- During discussions about your dog and training requirements.
- While providing our services.
- Through photographs or videos taken during relevant activities.
- Automatically through our website, where applicable.
If you provide information about another person, such as an emergency contact, please ensure that you have an appropriate reason to provide their details and make them aware where appropriate.
7. Tally — client agreements and information
We use Tally to collect and store client agreements, training consent, acknowledgement of risks, dog details, relevant veterinary information, emergency contact details and related client records.
Tally provides the form service and processes submitted information on our behalf. IQ K9 ACADEMY LTD is responsible for deciding what information we collect from our clients and how we use it.
Tally states that form data is encrypted in transit and at rest and stored in Europe. Tally also states that form creators can access, export and delete submitted responses through their accounts.
We are responsible for deciding how long we retain client records and who within our business needs access to them.
Access to client information is restricted to the business owner, relevant IQ K9 Academy trainers and authorised administrative staff who need the information to carry out their duties.
We will review our use of Tally and its relevant privacy and data processing arrangements periodically.
For further information, please consult:
8. Who we share your information with
We do not sell your personal information.
We may share information where reasonably necessary with the following categories of recipients.
IQ K9 Academy personnel
Your information may be accessed by the business owner, relevant IQ K9 Academy trainers and authorised administrative staff who need it to perform their duties.
Access should be limited to the information reasonably necessary for their work.
Tally
We use Tally to collect and store information submitted through our client agreement form. Tally processes this information on our behalf in accordance with its applicable data processing arrangements.
Veterinary professionals
Where reasonably necessary in an emergency or for your dog’s welfare, we may share relevant information with a veterinary professional.
We will seek to limit the information shared to what is appropriate for the circumstances and the purpose of the disclosure.
Professional advisers and service providers
We may share relevant information with professional advisers, insurers, IT providers or other service providers where necessary for business administration, security, insurance, legal compliance or the handling of complaints and disputes.
Authorities and legal recipients
We may disclose information where required by law, court order or a lawful request from an appropriate authority.
We will not otherwise share your personal information with third parties for their own independent marketing purposes without an appropriate legal basis.
9. International transfers
Tally states that form data is stored in Europe. Other services used by our business or website may have different storage or processing arrangements.
Where personal information is transferred outside the United Kingdom, we will ensure that an appropriate transfer mechanism or safeguard is in place where required by applicable data protection law.
We will review the relevant arrangements for the services we use and update this policy if our practices change.
10. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including applicable legal, insurance, accounting and record-keeping requirements.
Different types of information may need to be retained for different periods.
General enquiries: We retain enquiry information for as long as reasonably necessary to respond, manage any resulting relationship and maintain appropriate business records.
Client agreements and training records: We retain these for as long as necessary to provide our services, manage our business, deal with potential complaints or claims and meet relevant legal, insurance and record-keeping requirements.
Emergency and veterinary information: We retain relevant information for as long as necessary for training, welfare, safety and associated record-keeping purposes.
Marketing subscriptions: We retain subscription information while you remain subscribed and may retain a limited record of your preferences or unsubscribe request where necessary to respect your choices and meet our legal obligations.
Photographs and videos: We retain images for as long as they are needed for their intended purpose, subject to applicable permissions, legal requirements and requests concerning future use.
We periodically review the information we hold and securely delete or dispose of information when it is no longer needed, unless we have a lawful reason to retain it.
We do not intend to keep all information indefinitely.